Blue Ocean Strategy – Chan Kim, Mauborgne


BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”

“one of the bestselling business books of the century” — Financial Times

“Blue Ocean Strategy is the most successful book on business master-planning…” — The Economist

“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” — Qantas The Australian Way

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